Kalyan West, Mumbai, Maharashtra
Mumbai
As a Brand Manager within the Pharma industry you will be responsible for developing and implementing brand strategies that enhance the market presence and consumer perception of our pharmaceutical products. This full-time role is based in Mumbai and requires candidates with a strong foundation in pharmacy or life sciences, accompanied by an MBA in Marketing.
Job Specific Requirements €“ Multi therapy exposure namely General Practitioners, Cardiology, Diabetology
Competencies (Knowledge, skills and attributes).
· Cardiology /Respiratory /Oncology/ Diabetology exposure is added advantage.
· Analytical /Market research skills
· Pharmaceutical marketing and selling.
· Basic A/W & Print knowledge
· Communication Skills/Interpersonal Skill
· IT skills €“ MS office minimum requirement €“ Excel proficiency (Pivot, VLOOKUP etc)
Role Requirement:
Achieving predetermined objective on Quantity /Quality ROI parameters, as well Brand Profitability :
Develop & Execute Marketing Plan of the assigned brands. Create demand, position the brand as TOM with customers & Drive sales to achieve targets with effective & executable implementation of strategies.
Market Intelligence :
Customer & market survey, polling demographics, design research-based strategy determining demand for products, analyzing competitor activity. Forecasting potential brand scope, analyzing price and sales
Developing KOL for Marketing Insights :
Customers connect & KOL development through CRM, CME & Conferences to establish brands and to receive marketing insights for existing brands and new launches. Anticipate trends.
Receiving business insights:
Quarterly meet with Head of the Department of the assigned territory for receiving business insights. Brief the field representative on strategy for effective implementation. Lead In country sales & marketing team members through campaigns
Regular field work & Interdepartmental Coordination:
Field work an
Experience | 7 - 10 Years |
Salary | 9 Lac To 12 Lac P.A. |
Industry | Health Care / Pharmaceuticals / Medical |
Qualification | B.Pharma, M.B.A/PGDM, M.Pharma |
Key Skills | Product Branding Brand Manager Brand Building Brand & Marketing Manager Pharmacology |
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